01
Discover the opportunity
Understand customer needs, market dynamics, and the competitive landscape. Identify which problems are meaningful enough to solve.
Sacha Lien · Product Leadership & Strategy
From customer insight to business impact.
I help organizations identify meaningful customer problems, validate market opportunities, and turn ideas into successful products and businesses.
Portrait photo
15+ years
turning customer insight into products people value.
My Approach
Build the right product, not just the product right.
Successful products start with understanding customers and identifying problems worth solving. Before committing to a solution, I focus on validating the opportunity, understanding the economics, and establishing what success looks like.
My approach combines Lean Startup principles, customer-centered discovery, financial analysis, and iterative product development.
02
Validate the business
Test assumptions about demand, willingness to pay, and commercial viability with experiments, MVPs, and financial models.
03
Build and iterate
Translate validated opportunities into strategy, positioning, and roadmaps. Deliver focused solutions and learn from customer behavior.
04
Measure and scale
Establish meaningful measures of customer and business success, and use evidence to guide sustainable growth.
Where I Create Value
Connecting customer needs with commercial opportunities.
My experience spans the full product lifecycle, from identifying new opportunities and launching products to transforming existing businesses.
Product Strategy & New Initiatives
Identify market opportunities, define product direction, develop business cases, and bring new products from concept to market.
Customer-Centered Product Development
Apply Lean Startup methodology and experimentation to understand customer needs, test assumptions, and prioritize investments that create value.
Growth & Business Model Innovation
Improve commercial outcomes through new revenue models, monetization strategies, customer adoption, and product differentiation.
AI, Data & Identity Management
Apply emerging technologies and complex data capabilities to practical business challenges, connecting technical possibilities with meaningful customer outcomes.
Selected Work
Product decisions grounded in customer needs and business outcomes.
Agilitas Solutions
AI-Powered Customer Intelligence
Analyzing customer interactions to surface operational friction and connect insights to business priorities.
Sojern
Annual Media Plan
A new commercial offering designed to increase customer value and create recurring revenue.
Bombora
Campaign Measurement & Identity
Measurement and identity capabilities for a changing digital addressability landscape.
CBS Interactive
Download.com Revenue Transformation
Rethinking the monetization strategy of an established digital business.
Experience
Bringing product and business perspectives together.
I’ve worked across digital media, advertising technology, data platforms, identity management, measurement, and AI, leading products and initiatives in organizations at different stages of growth.
That breadth shapes how I lead: understanding not just what a product should do, but who it’s for, why it matters, how it reaches customers, and how it creates a sustainable business.
Selected companies
- CBS Interactive
- Hearst Autos
- Sojern
- Bombora
- Azira
Work With Me
Experienced product leadership, tailored to the opportunity.
I’m interested in product leadership and senior hands-on product roles, as well as consulting engagements where my experience can make a meaningful difference.
Product Strategy & Discovery
Evaluating opportunities, validating customer needs, and defining product and commercial direction.
Fractional Product Leadership
Experienced product leadership for organizations that need strategic direction and hands-on execution.
Product Advisory & Transformation
Helping teams improve product decisions, development practices, positioning, and commercial performance.