Case Studies
Across startups, growth-stage businesses, and established companies, I’ve worked on new products, business model innovation, customer intelligence, and commercial transformation.
Customer discovery, market validation, strategic positioning, and business-model development, shared as current thinking while the work develops.
Draft: decide what can be shared publicly.
Agilitas Solutions
Applying AI to turn customer conversations into actionable business intelligence: classification, prioritization, financial impact, and operational workflows.
Sojern
Creating a new commercial product offering: market opportunity, proposition, packaging and pricing, customer adoption, and commercial impact.
Bombora
Developing measurement solutions amid privacy and identity constraints, with ecosystem partnerships and commercialization.
CBS Interactive
A complete overhaul of the revenue strategy for an established digital business, with new product and commercial mechanisms to drive growth.
How Each Story Is Told
The customer problem or unmet market need.
How the problem was researched and assumptions tested.
Business model, positioning, financial rationale, and product direction.
How the opportunity was evaluated before committing resources.
Cross-functional delivery and iteration.
Commercial performance, adoption, customer impact, and lessons learned.